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How do you align a content strategy with the needs of the business? What will make a specific project worthwhile to the organization, justify costs, and provide a sufficient payback? How do you keep the focus of business leaders and get them to commit for the longer term in order to drive change and fully realize benefits?
This session will discuss the upfront analysis that needs to take place when organizations develop a CM strategy. CM strategy can cover many aspects of the problem—from alignment with business processes and organizational change to technology selection, information architecture, workflow, and process design. But without proper alignment with business goals, a content strategy will lose the attention and funding of the organization. "Making information easier to use" is not a specific goal and will not increase revenue or reduce costs unless it supports a specific capability. Building an effective strategy starts with understanding big-picture strategic goals and then bringing those down to the level of business imperatives, business processes, and individual capabilities. This approach will assure you that you are building the correct features and functions into your deployment and maintaining the support of the business.
Attendees will learn the following:
- Approaches for understanding business drivers
- Ways to link drivers to specific capabilities
- How to translate capabilities into business and functional requirements
- Ways to maintain the attention and focus of the organization on CM
Live Seminar
Cost: $99
Replay
Cost: $69
When you register, your location becomes a Click U Live! site. The cost is per site [phone connection], not per person. You can host as many people as you like for one low site fee! So be sure to invite your colleagues to learn with you! Register before 7 April and save $10.00! Program registrations beyond that date will be $109.
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