In this course, you will find ways to manage your information service, your time, your customers, and your boss, using a few business management and marketing principles.

In a one-person library or information service organization, there never seems to be enough time to do the administrative, never mind the professional, work. This course will introduce practical tips that form a framework for decision making to help you do the following:

• Manage your portfolio of services, knowing which ones to advance, which to phase out, and which to introduce for long-term growth
• Spend more time on the critical projects and say "no" to the low-priority demands
• Promote your service to clients and management without great expenditures of time and resources
• Cultivate relationships with the "influencers" in the organization; talk and think in business terms

Targeted Learners

This Click U Live! seminar is designed for librarians and information professionals who are working in very small libraries or on their own as independent contractors.

Critical Learning Outcomes

• Identify your sources of influence
• Apply SWOT (strengths, weaknesses, opportunities, and threats) analysis to your library services
• Segment your market to make promotion more effective
• Design services to optimize value to clients
• Market to management and clients without spending time and money

This course was originally developed for the Professional Learning Centre at the University of Toronto’s Faculty of Information Studies, initially as a classroom workshop and now as a distance education program.

Live Seminar
Cost: $99

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