Rob Cullin is the co-founder and vice president of E*vanced Solutions, Inc., an Indiana-based software company committed to developing web-based productivity solutions for libraries. Rob is the author of Technology Made Simple (ALA Editions, 2006) and the community editorial advisor for WebJunction's Technology Planning section. With an electrical engineering technology degree from Purdue University, Rob has over 15 years experience in technology management, including computer support and software and hardware product development. He was named a 2007 "Mover and Shaker" by Library Journal.